<p>价格是错误的——是啥让价格看起来公平？</p><p></p><p>如何理解价格是否公平？这本书深入浅出的用大量事例讲述产品以及服务如何定价，才能让价格有足够的吸引力。</p><p></p><p><strong>目录</strong></p><p><strong>Part I: Background</strong><br/>Chapter 1: Introduction: “Play fair or I quit!” 3<br/>Chapter 2: History: “A ‘just’ price is not God-given!” 13<br/><strong>Part II: Model</strong><br/>Chapter 3: Model: “Now I’m not just annoyed,I’m furious!” 23<br/>Chapter 4: Norms: “That’s wrong, and we all know it!” 31<br/>Chapter 5: Emotions: “You’re not being fair andI hate you!” 41<br/>Chapter 6: Expectations: “That price is a rip-off!” 47<br/>Chapter 7: Outcomes: “You should getwhat you pay for!” 55<br/>Chapter 8: Attributions: “The seller is to blame!” 65<br/>Chapter 9: Process: “Ya gotta play by the rules!” 73<br/>Chapter 10: Punishment: “Revenge is sweet!” 85<br/>Chapter 11: Power: “Beware a customer wronged!” 93<br/>Chapter 12: Trust: “Fair price? I doubt it!” 101<br/><strong>Part III: Applications<br/></strong>Chapter 13: Modifications: “Sorry! The ruleshave changed!” 111<br/>Chapter 14: Tipping: “Just don’t stiff the waiter!” 119<br/>Chapter 15: Discrimination: “It’s unfair to chargeme more than others!” 125<br/>Chapter 16: Negotiations: “Split the difference.That’s fair!” 133<br/>Chapter 17: Taxes: “Paying taxes is asAmerican as disliking taxes” 145<br/>Chapter 18: Culture: “But I never ordered any bread!” 155<br/>Chapter 19: Practices: “So how is a companysupposed to price fairly?” 165</p><p>本书介绍：</p><p><a href="http://www.amazon.com/Price-Wrong-Understanding-Unfair-Pricing/dp/0470139099">http://www.amazon.com/Price-Wrong-Understanding-Unfair-Pricing/dp/0470139099</a></p><p>&nbsp;<br/>&nbsp;</p><br/>

[此贴子已经被作者于2008-5-6 18:38:01编辑过]