Creating and Delivering Value in Marketing
Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Editors: Harlan E. Spotts





Includes the full proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Offers cutting edge research and insights in the field of marketing

Includes contributions related to marketing research, marketing strategy, and consumer behavior

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.