<p>题名：<span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: &quot;Times New Roman&quot;; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US;">A Review and Critique of the Hierarchy of Effects in Advertising</span></p><p>作者：<span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: &quot;Times New Roman&quot;; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US;">Barry,Thomas E</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-hansi-font-family: &quot;Times New Roman&quot;;">．</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: &quot;Times New Roman&quot;; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US;">and Daniel J</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-hansi-font-family: &quot;Times New Roman&quot;;">．</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: &quot;Times New Roman&quot;; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US;">Howard</span></p><p>期刊全称或缩写：<span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: &quot;Times New Roman&quot;; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US;">International Journal of Advertising</span></p><p>年份，卷（期），起止页码： <span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: &quot;Times New Roman&quot;; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US;">1990</span></p><p>电子链接：<br/>本文来自: 人大经济论坛(<a href="http://www.pinggu.org/">http://www.pinggu.org</a>) 详细出处参考：<a href="http://www.pinggu.org/bbs/thread-234028-1-1.html">http://www.pinggu.org/bbs/thread-234028-1-1.html</a></p>

[此贴子已经被作者于2008-5-20 17:07:59编辑过]