<p>[文献1]</p><p>题名：The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness:A Test of Competing Explanations</p><p>作者：MacKenzie，Scott B，Richard J.Lutz and George E. Belch.</p><p>期刊全称或缩写：Journal of Marketing Research</p><p>年份，卷（期），起止页码： 1986</p><p>电子链接：</p><p>[文献2]</p><p>题名：Questioning the Value of Realism:Young Adults’ Processing of Messages in</p><p>Alcohol-Relaled Public service Announcements and Advertising</p><p>作者：Julie LAndsager，Erica weintraub Austin and Bruce E.Pinkleton</p><p>期刊全称或缩写：Journal of Communication</p><p>年份，卷（期），起止页码：March 2001,P121~142</p><p>电子链接：</p><p>[文献3]</p><p>题名：Associations Between&nbsp; Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public service Announcements</p><p>作者：Susan E. Morgan，PhiliP Palmgreen，Michael T. StePhenson，et al</p><p>期刊全称或缩写：Journal of Communication</p><p>年份，卷（期），起止页码：September2003，P512~526</p><p>电子链接：</p><p>[文献4]</p><p>题名：Perceived Message Sensation Value and the Dimensions and Validation of a PMSV Scale</p><p>作者：PhiliP Palmgreen，Michael T. StePhenson，MaureenW. Everett，et al</p><p>期刊全称或缩写：Health Communication</p><p>年份，卷（期），起止页码：14(4)，P403~428</p><p>电子链接：</p>

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