<p>[文献1]</p><p>题名：The Application of Persuasion Theory toThe Development of Effective Proenviromental Public Service Announcements作者：Renee J. Bator，Robert B，Cialdini</p><p>期刊全称或缩写：Joumal of Social Issues</p><p>年份，卷（期），起止页码： Vol，56，No.3，2000，P527~541</p><p>电子链接：</p><p>[文献2]</p><p>题名：Outcomes in group psychotherapy: Using persuasion theory to increase treatment efficiency</p><p>作者：Larry E. Beutler, Avis M. Jobe, David Elkins</p><p>&nbsp;期刊全称或缩写：Journal of Consulting and Clinical Psychology</p><p>年份，卷（期），起止页码：Volume 42, Issue 4,&nbsp;August 1974, Pages 547-553<br/>电子链接：</p><p>[文献3]</p><p>题名：Message Framing and the Interrelationships Among Ad-Based Feelings，Affect and Cognition</p><p>作者：Pamela M.Homer and Sun-Gil Yoon</p><p>期刊全称或缩写：Journal of Advertising</p><p>年份，卷（期），起止页码：1992，21(1):19-32.</p><p>电子链接：</p><p>[文献4]</p><p>题名：Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information.</p><p>作者：Robert E. Smith</p><p>期刊全称或缩写：Journal of Marketing Research</p><p>年份，卷（期），起止页码：Vol. 30, No. 2, 204-219. May, 1993</p><p>电子链接：</p><p>[文献5]</p><p>题名：熟悉品牌推出新产品的广告说服层次模型</p><p>作者：黄劲松，赵平</p><p>期刊全称或缩写：营销科学学报</p><p>年份，卷（期），起止页码：2005年</p><p>电子链接：</p><p></p><p></p><p></p><p></p>

[此贴子已经被作者于2009-3-29 15:45:46编辑过]