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<p>1. chan, H. (2000), "Adaptive word of mouth behavior: a conceptual framework and empirical tests" Doctor dissertation, The university of Wisconsin-Madison</p><p>2. Bone, P. F. (1995), "Word of mouth effects on short-term and long-term product judgements" Journal of Business Research, Vol. 32, No. 3, pp. 213-23</p><p><br/>3. Price, L. L., L. F. Feick and R. A. Higie (1989), "Preference heterogeneity and coorientation as determinants of perceived informational influence" Journal of Business Research, Vol. 19, November, pp. 227-42</p><p><br/>4. Wright, M. and M. MacRae (2007), "Bias and variability in purchase intention scales" Journal of the Academy of Marketing Science, 35(4), 617-624</p><p><br/>5. Eagly, A. H., W. Wood and S. Chaiken (1978), "Causal inferences about communicators and their effects for opinion change" Journal of Personality and Social Psycholigy, Vol. 36, April, pp. 424-435</p><p><br/>6. Feldman, J. M. and J. G. Lynch Jr. (1988), "Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior" Journal of Applied Psychology, 73, 421-435</p><p><br/>7. Price, L. L., L. F. Feick and R. A. Higie (1989), "Preference heterogeneity and coorientation as determinants of perceived informational influence" Journal of Business Research, Vol. 19, November, pp. 227-42</p>
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