List of Figures 6
1 · Power and Knowledge in Drug Marketing 7
2 · Data Extraction at the Margins of Health 40
3 · Ghosts in the Machine: Publication Planning 101 64
4 · Hosts and Guests in the Haunted House 91
5 · Possession: Making and Managing Key Opinion Leaders 110
6 · Draining and Constraining Agency 139
7 · Sirens of Hope, Trolls of Fury and Other Vocal Creatures 161
8 · Conclusion: The Haunted Pharmakon 177
Acknowledgments 191
Notes 195