<p>Using Investor Relations to Maximize Equity Valuation运用投资者关系最大化产权价值<br/>作者：THOMAS M. RYAN CHAD A. JACOBS</p><p>页数：286</p><p>PREFACE<br/>A Brave New World of Investor Relations ix<br/>INTRODUCTION<br/>A New Approach and Why It’s Important xiii<br/>PART ONE<br/>Capital Markets and Their Players: A Brief Primer 1<br/>CHAPTER 1<br/>The Capital Markets and IR 3<br/>CHAPTER 2<br/>The Sell-Side Disclosed: Who They Are and What They Do 13<br/>CHAPTER 3<br/>The Buy-Side: Institutional and Retail Investors 21<br/>CHAPTER 4<br/>Employees, Suppliers, Customers 25<br/>CHAPTER 5<br/>The Media 29<br/>PART TWO<br/>Post-Bubble Communications: Events in the Markets <br/>and the New World of IR 33<br/>CHAPTER 6<br/>Greed Is Good, ’90s Style 35<br/>CHAPTER 7<br/>Of Rules and Regulations 39<br/>CHAPTER 8<br/>Post-Bubble Reality 45<br/>CHAPTER 9<br/>Of Reason, Renewal, and Honesty 51<br/>PART THREE<br/>Investor Relations—The Fundamentals: Traditional IR <br/>and the Need for Change 59<br/>CHAPTER 10<br/>Traditional IR: What It Is, and Why It’s Not Enough 61<br/>CHAPTER 11<br/>Staffing and Sourcing the New IR 73<br/>CHAPTER 12<br/>Grasping the IR Evolution 79<br/>PART FOUR<br/>Investor Relations—Maximizing Equity Value<br/>CHAPTER 13<br/>Positioning IR to Succeed&nbsp; 87<br/>PART FIVE<br/>Definition 99<br/>CHAPTER 14<br/>The IR Audit 101</p><p>CHAPTER 15<br/>Excavating Value Post-Audit 113<br/>PART SIX<br/>Delivery 121<br/>CHAPTER 16<br/>To Guide or Not to Guide: That Is the Question 123<br/>CHAPTER 17<br/>Targeting the Audience 137<br/>CHAPTER 18<br/>Integrating with PR 147<br/>CHAPTER 19<br/>Infrastructure/Disclosure Check 157<br/>CHAPTER 20<br/>Delivering the Goods 161<br/>PART SEVEN<br/>Dialogue 191<br/>CHAPTER 21<br/>From Delivery to Dialogue 193<br/>CHAPTER 22<br/>Maintaining and Building Relationships 197<br/>CHAPTER 23<br/>Meeting The Street 205<br/>CHAPTER 24<br/>Event Management 213<br/>CHAPTER 25<br/>The Banker Mentality 233</p><p>CONCLUSION<br/>A Call for Change 245<br/>APPENDIX A<br/>Two Press Releases 249<br/>APPENDIX B<br/>The Conference Call Script 255<br/>APPENDIX C<br/>Velocity Inc. 2004 Investor Relations Plan 261<br/>INDEX 267</p><br/>