A BEHAVIORAL APPROACH TO ASSET PRICING<br/>To order this title, and for more information, click here <br/><font color="#c43c8d">Second Edition</font><br/><br/>By <br/>Hersh Shefrin, Mario L. Belotti Professor of Finance, Leavey School of Business, Santa Clara University, CA, USA<br/><br/>Included in series <br/>Academic Press Advanced Finance , <br/><br/>Description <br/>To order this title, and for more information, click here <br/><br/>Audience <br/>Graduate students and professors in finance, and professionals working with investment tools such as financial analysts and portfolio managers.<br/><br/>Contents <br/>Preface Preface to the Second Edition Chapter 1- Introduction I Heuristics and Representativeness: Experimental Evidence Chapter 2- Representativeness and Bayes Rule: Psychological Perspective Chapter 3- Representativeness and Bayes Rule: Economics Perspective Chapter 4- A Simple Asset Pricing Model Featuring Representativeness Chapter 5- Heterogeneous Judgements in Experiments II Heuristics and Representativeness: Investor Expectations Chapter 6- Representativeness and Heterogeneous Beliefs Among Individual Investors, Financial Executives, and Academics Chapter 7- Representativeness and Heterogeneity in the Judgements of Professional Investors III Developing Behavioral Asset Pricing Models Chapter 8- A Simple Asset Pricing Model with Heterogeneous Beliefs Chapter 9- Heterogeneous Beliefs and Inefficient Markets Chapter 10- A Simple Market Model of Prices and Trading Volume Chapter 11- Efficiency and Entropy: Long-run Dynamics IV Heterogeneity in Risk Tolerance and Time Discounting Chapter 12- CRRA and CARA Utility Functions Chapter 13- Heterogeneous Risk Tolerance and Time Preference Chapter 14- Representative Investors in a Heterogeneous CRRA Model IV Sentiment and Behavioral SDF Chapter 15- Sentiment Chapter 16- Behavioral SDF and the Sentiment Premium VI Applications and Behavioral SDF Chapter 17- Behavioral Betas and Mean-Variance Portfolios Chapter 18- Cross-section of Return Expectations Chapter 19- Testing for a Sentiment Premium Chapter 20- A Behavioral Approach to the Term Structure of Interest Rates Chapter 21- Behavioral Black-Scholes Chapter 22- Irrational Exuberance and Option Smiles Chapter 23- Empirical Evidence in Support of Behavioral SDF VII Prospect Theory Chapter 24- Prospect Theory: Introduction Chapter 25- Behavioral Portfolios Chapter 26- Equilibrium with Behavioral Preferences Chapter 27- Pricing and Prospect Theory: Empirical Studies Chapter 28- Reflections on the Equity Premium Puzzle Chapter 29- Continuous Time Behavioral Equilibrium Models Chapter 30 Conclusion References<br/><br/>Bibliographic details Hardbound, 618 pages, publication date: MAY-2008<br/>ISBN-13: 978-0-12-374356-5<br/>Imprint: ACADEMIC PRESS<br/><br/>Price and Ordering Price: <br/>USD 89.95<br/>EUR 74.95<br/>GBP 51.99<br/>Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries. <br/>See also information about conditions of sale &amp; ordering procedures, and links to our regional sales offices. <br/><br/>999/999 <br/>Last update: 5 Mar 2009 <br/>