<p>上传一篇关于结构方程模型在市场营销中应用的综述文章，与大家分享！</p><p>希望能对大家对“结构方程模型在市场营销中应用”有所了解！</p><p>注：版权归 Elsevier Science B.V. 所有，在此只用于“学习交流”的目的！</p><p>作者：Jan-Benedict E.M. Steenkamp, Hans Baumgartner </p><p>题目：On the use of structural equation models for marketing modeling</p><p>出版信息：Intern. J. of Research in Marketing 17 2000 195–202</p><p>A statement in this paper:</p><p>It is probably difficult to find an issue of a major marketing<br/>journal in which SEM is not used in at least one<br/>of the articles. To illustrate, we examined all articles<br/>that appeared in IJRM, JM, and JMR in 1999 and<br/>found that SEM was used in 22 out of 87 articles<br/>(25.3%).</p><p>Abstract of this paper:</p><p>We reflect on the role of structural equation modeling SEM in marketing modeling and managerial decision making.<br/>We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data. </p><p>Keywords: Marketing modeling; Structural equation modeling; Latent curve modeling; Managerial decision making; Time-series analysis</p><p>q2000 Elsevier Science B.V. All rights reserved. </p><p><br/></p>

[此贴子已经被作者于2009-5-26 12:51:08编辑过]

<br>shwany
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&nbsp;奖励&nbsp;2009-5-26 16:12:48
<br>杨金现
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&nbsp;奖励&nbsp;2009-6-12 8:44:21