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1 Feldman L P, Albert L. Principles vs . Practice in new product planning [ J ]. Journal of Product Innovation Management, 1984, 1: 43 - 55 .
2 Moore W L. New product development practices of industrial marketers [ J ]. Journal of Product innovation Management, 1987, 4: 6 - 20 . 3 SouderW E, Sherman J D. Organizational design and organizational development solutions to the problem of R&D - marketing integration [ J ]. Research in Organizational Change and Development, 1993, ( 7 ) : 181 -215 . 4 SethiV, KingW R. Development of measures to assess the extent t o which an information technology application provides competitive advantage [ J ]. Management Sci2ence, 1994, 40 (12) : 1601 - 1627 . 5 Environmental uncertainty, organizational integration, and new product development effectiveness: a test of contingency theory |
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