英文标题：
《Review of the Plan for Integrating Big Data Analytics Program for the
Electronic Marketing System and Customer Relationship Management: A Case
Study XYZ Institution》
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作者：
Idha Sudianto
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最新提交年份：
2019
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英文摘要：
This research aims to explore business processes and what the factors have major influence on electronic marketing and CRM systems? Which data needs to be analyzed and integrated in the system, and how to do that? How effective of integration the electronic marketing and CRM with big data enabled to support Marketing and Customer Relation operations. Research based on case studies at XYZ Organization: International Language Education Service in Surabaya. Research is studying secondary data which is supported by qualitative research methods. Using purposive sampling technique with observation and interviewing several respondents who need the system integration. The documentation of interview is coded to keep confidentiality of the informant. Method of extending participation, triangulation of data sources, discussions and the adequacy of the theory are uses to validate data. Miles and Huberman models is uses to do analysis the data interview. Results of the research are expected to become a holistic approach to fully integrate the Big Data Analytics program with electronic marketing and CRM systems.
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中文摘要：
本研究旨在探索业务流程以及哪些因素对电子营销和CRM系统有重大影响？哪些数据需要在系统中进行分析和集成，以及如何做到这一点？电子营销和CRM与大数据的集成如何有效地支持营销和客户关系运营。研究基于XYZ组织的案例研究：泗水国际语言教育服务。研究是在定性研究方法的支持下研究二手数据。使用有目的的抽样技术，观察并采访几个需要系统集成的受访者。面谈文件的编码是为了对举报人保密。采用扩大参与的方法、数据源的三角测量、讨论和理论的充分性来验证数据。Miles和Huberman模型是用来做数据访谈分析的。研究结果有望成为将大数据分析计划与电子营销和CRM系统充分整合的整体方法。
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分类信息：

一级分类：Economics 经济学
二级分类：General Economics 一般经济学
分类描述：General methodological, applied, and empirical contributions to economics.
对经济学的一般方法、应用和经验贡献。
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一级分类：Quantitative Finance 数量金融学
二级分类：Economics 经济学
分类描述：q-fin.EC is an alias for econ.GN. Economics, including micro and macro economics, international economics, theory of the firm, labor economics, and other economic topics outside finance
q-fin.ec是econ.gn的别名。经济学，包括微观和宏观经济学、国际经济学、企业理论、劳动经济学和其他金融以外的经济专题
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