一、动漫行业概述.......................................................................................................................................4
（一）动漫及动漫产业界定................................................................................................................4
（二）动漫产业链流程........................................................................................................................4
（三）漫画产业发展历程....................................................................................................................5
二、国际动漫行业发展状况........................................................................................................................5
（一）国际动漫行业发展现状............................................................................................................5
（二）国际动漫行业发展模式............................................................................................................5
（三）国际动漫行业发展特点............................................................................................................7
（四）国外对动漫产业的支持政策....................................................................................................8
三、国内动漫行业发展状况........................................................................................................................9
（一）国内动漫行业发展现状............................................................................................................9
（二）国内动漫产业链运营现状......................................................................................................11
（三）国产动漫在各类动漫排行榜情况..........................................................................................12
（四）国内动漫产业区域分布情况..................................................................................................13
（五）国内动漫行业市场容量及增长趋势......................................................................................15
四、国内动漫细分行业发展状况..............................................................................................................15
（一）动画制作行业..........................................................................................................................15
（二）动画加工行业..........................................................................................................................19
（三）动漫培训行业..........................................................................................................................19
（四）漫画杂志行业..........................................................................................................................20
（五）漫画图书行业..........................................................................................................................22
（六）网络漫画行业..........................................................................................................................22
（七）手机动漫行业..........................................................................................................................25
（八）动漫玩具行业..........................................................................................................................26
五、2007 年国内动漫产业运行状况.........................................................................................................26
（一）动漫产业加速融合发展..........................................................................................................26
（二）动漫与其他行业加速接轨......................................................................................................27
（三）动漫杂志和动画产业快速增长..............................................................................................28
（四）动漫企业投融资案例明显增多..............................................................................................29
（五）动漫产业支撑体系日趋完善..................................................................................................31
六、动漫产业相关政策法规......................................................................................................................33
（一）国家对动漫产业的扶持政策..................................................................................................33
（二）地方性动漫产业政策措施......................................................................................................34
（三）促进动漫产业发展的政策展望..............................................................................................35
七、影响动漫行业发展的有利和不利因素..............................................................................................36
（一）行业发展有利因素..................................................................................................................36
（二）行业发展不利因素..................................................................................................................37