书名：50 Steps to Business Success: Entrepreneurial Leadership in Manageable Bites
作者：Peter M. Cleveland
出版：Ecw Press 2002
ISBN：1550225189
格式：PDF；12MB；252页

Contents
/ You — The Leader 1
Bite 1: Develop a Clear Vision 4
Bite 2: Know Your Leadership Style 6
Bite 3: Know Your Risk Tolerance 11
Bite 4: Choose a Soul Mate 15
Bite 5: Break Major Objectives into Smaller Goals 20
// Leadership Triage 27
Bite 6: Conduct an Annual Planning Process 28
Bite 7: Define Your Corporate Mission 30
Bite 8: Commit Only to Attainable and Measurable Goals 34
Bite 9: Commit Only to Specific Actions with
Responsibilities and Completion Dates Assigned 40
III Leading Core Competence 53
Bite 10: Identify Competence for Goal Achievement 54
Bite 11: Complete Annual Performance Evaluations 59
Bite 12: Ensure Corporate and Employee Goals Are
Congruent 64
Bite 13: Reward Employees for Goals Achieved 67
Bite 14: Encourage Rehabilitation of Poor Performers 70
Bite 15: Examine Competence after Significant
Business Changes 74
Bite 16: Appoint a Leader for Core Competence 77
IV Secrets to Revenue Growth 79
Bite 17: Know Your Major Competitors 80
Bite 18: Study Purchasing Habits of Target Markets 86
Bite 19: Beware of Lust for Unproven Markets 89
Bite 20: Allocate Resources Only to Opportunities with
Potential for Optimum Goal Achievement 93
Bite 21: Implement Account Plans 101
V Product Intuition Is Worth a Thousand Hours 107
Bite 22: Continuously Assess Customer Satisfaction 109
Bite 23: Appoint a Leader for Customer Satisfaction 113
Bite 24: Analyze Competitor Advantages 115
Bite 25: Eliminate Company-Created Barriers to Market 119
Bite 26: Establish Customer Service Teams 123
Bite 27: Empower Customer Service Teams to Drive
Customer Satisfaction 126
VI Secrets to Expense Reduction 129
Bite 28: Prepare Financial Forecasts Annually 132
Bite 29: Compare Actual Performance to Forecasts on
a Monthly Basis 134
Bite 30: Identify Corrective Actions 141
Bite 31: Stretch Your Revenue Goals 146
Bite 32: Demand Price Reductions from Vendors 147
Bite 33: Identify Expenditures to Eliminate 148
Bite 34: Reduce Operational Breakeven 149
VII Barriers to Profitable Growth 0151
Bite 35: Ensure Action Plans Are Compatible 152
Bite 36: Eliminate Products with Poor Profit Contributions 160
VIII Change: Evolution or Revolution? .169
Bite 37: Analyze Your Readiness for Change 171
Bite 38: Ensure Each Initiative Has an Agent 175
Bite 39: Appoint a Leader of Change 179
Bite 40: Prepare Resource Plans to Implement Change 182
Bite 41: Ensure Subjects of Change Contribute to
Implementation 186
IX Process Improvement: Stimulate or Stagnate 191
Bite 42: Eliminate Major Differences Between Company
and Customer Values 193
Bite 43: Develop Competitive Strategies to Satisfy
Customer Values 196
Bite 44: Identify Business Processes to Be Improved 199
Bite 45: Appoint a Leader of Business Improvement 207
X Check Your Leadership Powertrain. .211
Bite 46: Prepare Congruent Leadership Plans 213
Bite 47: Evaluate Leadership Through the Eyes of
Followers 222
XI The Oxen Are Slow, but the Earth Is Patient 231
Bite 48: Develop a Leadership Culture 231
Bite 49: Adopt a Code of Ethics 242
Bite 50: Lead with Spirit 248
Appendix: Manageable Bites Cases 251