Review of Marketing Research
作者: Malhotra, Naresh K. (EDT)
副标题: Volume 2
ISBN: 9780765613059
页数: 240
定价: $99.95
出版社: M E Sharpe Inc
装帧: Hardcover
出版年: 2005-11-30

Overview
Reviewof Marketing Research, now in its second volume, is a recentpublication covering the important areas of marketing research with amore comprehensive state-of-the-art orientation. The chapters in thispublication will review the literature in a particular area, offer acritical commentary, develop an innovative framework, and discussfuture developments in addition to containing specific empiricalstudies. The response to the first volume has been truly gratifying,and we look forward to the impact of the second volume with greatanticipation.