Markus Venzin "Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies in an Uneven World"
Oxford University Press | English | 2009-03-25 | ISBN: 0199535205 | 240 pages | PDF | 1.83MB


A new era of global banking and insurance is emerging, with leadingbanks eager to serve international markets. This book explores theissues that arise for banks in their strategic choices as they moveinto these new international markets.Building an International Financial Services Firm challengesconventional assumptions from the international management literatureon topics such as the limits of globalization, the importance ofcultural and institutional distance, the nature of economies of scaleand scope, the existence of first mover advantages, the logic behindthe global value chain configuration, the speed and timing of marketentry, as well as organizational architecture. It focuses onfundamental strategic decisions such as when, where, and how to enterforeign markets and how to design the organizational architecture ofthe multinational financial services firm. Using simple theoretical frameworks illustrated by case examples, thisbook provides a thorough guide to the challenges of the internationalmarket for financial services firms, both for those working in thefinancial services industry, and researchers studying the area.