Kostas Iatrou, Mauro Oretti - Airline Choices for the Future
Publisher: Ashgate Pub Co | 2007-04-30 | ISBN: 0754648869 | PDF | 220 pages | 1.18 MB



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"Airline Choices for the Future: From Alliances to Mergers" offers anup-to-date assessment of the industry as it stands today, delivering acomprehensive insight into how the world of airline alliances ischanging, and how the merger phenomenon is likely to fit into the newscenario. The purpose of this book is twofold. Firstly, it outlines theevolution and the reasons behind alliances between international aircarriers, the alliances' track records and the way they have affectedairlines and the air transport industry. Secondly, drawing on past andmore recent developments in the industry, it examines the experiencesairlines involved in cross-border mergers have gone through and theadvantages and difficulties they have come across. Alliances andmergers are presented from both the airline and the consumerperspective. The book provides a balanced account of where mergers andalliances have taken the industry to date, bridging the gap betweenmerger theory and implemented practices and strategies. It alsoidentifies the challenges alliances and cross-border mergers have facedand highlights the key forces affecting airline development.Theoretical evidence is supplemented by data collected via surveys andinterviews with airline executives, aviation experts, consultants andregulatory bodies.