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Standardization of International Marketing Strategy: Some Research Hypotheses, by Subhash C. Jain © 1989 American Marketing Association.
http://www.jstor.org/pss/1251525 Can you standardise multinational marketing RD Buzzell - International business and globalization, 2007 The Influence of Global Marketing Standardization on Performance, by Saeed Samiee and Kendall Roth 1992 http://www.jstor.org/pss/1252038 Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation, by David M. Szymanski, Sundar G. Bharadwaj and P. Rajan Varadarajan © 1993 http://www.jstor.org/pss/1252215 Standardization of International Marketing Strategy: Some Research Hypotheses, by Subhash C. Jain © 1989 http://www.jstor.org/pss/1251525 Standardization in international marketing: Is Ted Levitt in fact right? J. J. Boddewyn , Robin Soehl and Jacques Picard Business Horizons Volume 29, Issue 6, November-December 1986, Pages 69-75 |
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