Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to "think like an economist."

Robert Frank 就是那位 "牛奶可樂經濟學 (The Economic Naturalist)" 的作者, 這本中級微觀的書本對於修讀本科的學生相當有用, 而且書中用上不少例子, 可以更好地理解微觀分析如何應用於了解人類行為.最新的版本應該是第八版 (2009 年出版), 第七版應該尚未過時的吧?