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文件名:  根大通美国电视广播行业研究报告2010年.pdf
资料下载链接地址: https://bbs.pinggu.org/a-794100.html
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传媒行业貌似大家的关注还不多啊,但一定有用到的时候,我最近就用到了。。。

While secular concerns persist, most TV and Radio broadcasters are in a much
better position today versus a year-ago—with top-line momentum, stronger
balance sheets, and emerging digital/mobile initiatives. Revenue trends continue
to improve along with the broader economy, consumer confidence, and auto sales.
We expect significant growth in TV and Radio advertising in 2010 that should
translate into meaningful operating leverage given leaner expense bases. Our
2010 Broadcast Television Fact Book contains relevant information, data, and
statistics on the TV industry. We take a closer look at
1) Advertising statistics
2)Ratings data,
3) Station ownership,
4) Historical M&A transactions.
Enjoy!


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