<P><b>Bayesian Statistics and Marketing </b></P><P>BY <b>Greg Allenby, Rob McCulloch and Peter Rossi</b></P><P><b><FONT size=3>Contents</FONT></b></P><P>Chapter 1 Introduction
Chapter 2 Bayesian Essentials
Chapter 3 MCMC Methods
Chapter 4 Unit-Level Models and Discrete Demand
Chapter 5 Hierarchical Models for Heterogeneous Units
(the following 2 chapters are not completed yet)
Chapter 6. Decision Theory and Strategically Determined Covariates
Chapter 7. Conclusions</P><P><FONT face=Verdana size=4>再次感谢hanszhu! 不知道有没有这2本书</FONT><b><FONT size=3>Bayes and Empirical Bayes Methods for Data Analysis, Second Edition
</FONT></b>by <a href="http://www.amazon.com/exec/obidos/search-handle-url/index=books&amp;field-author=Bradley%20P.%20Carlin/104-5670993-1114362" target="_blank" ><FONT color=#003399>Bradley P. Carlin</FONT></A>, <a href="http://www.amazon.com/exec/obidos/search-handle-url/index=books&amp;field-author=Thomas%20A.%20Louis/104-5670993-1114362" target="_blank" ><FONT color=#003399>Thomas A. Louis</FONT></A>, <a href="http://www.amazon.com/exec/obidos/search-handle-url/index=books&amp;field-author=Bradley%20Carlin/104-5670993-1114362" target="_blank" ><FONT color=#003399>Bradley Carlin</FONT></A>
Chapman &amp; Hall/CRC; 2 edition (June 22, 2000)

下面这本书比较老，
<FONT size=4>An Introduction to Bayesian Inference in Econometrics<FONT size=2>
by <FONT color=#0033ff><U>Zellner, A.</U></FONT></FONT></FONT>John Wiley &amp; Sons. (1971)
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[此贴子已经被作者于2005-1-19 21:31:54编辑过]