Case Studies of Postponement in the Supply Chain by
Susan M. Rietze
Abstract
The thesis addresses the growing trend in business to offer a wide variety of products
while maintaining customer order fulfillment expectations. This trend is happening at
the same time the US is losing manufacturing jobs to overseas labor markets, namely
China, India, and Central America. While it may not be possible for the US to compete
with these countries on the basis of labor costs or even quality in manufacturing,
it can compete in the area of faster delivery times and product-service interaction
which must inherently take place onshore. Postponement is a strategy that allows
businesses to take advantage of the offshore capacity and labor for manufacturing in
addition to local finishing centers for final assembly, packaging, and distribution.
Postponement is widely used in the automotive, apparel, and consumer electronics
industries. Many companies produce products that are candidates for postponement
but are unlikely to undergo the implementation changes necessary to support it.
This thesis highlights some of the leading companies who are pioneers of postponement
and includes case studies of additional companies who have followed their lead.
They have seen the tangible benefits of lower inventory costs, quicker response time,
better forecasts, and more variety as well as the intangible benefits of better customer
service and the coordination and integration of manufacturing, sales, and marketing
functions.
The assortment and range of case studies suggest that postponement is used across
a breadth of industries and not only profitable as a business strategy but also as a
means for creating local jobs because of the inherent product-customer interaction.