Does brand management of corporate reputation translate into higher market value?

Authors:Smith, Katherine Taken1 lmsmith@tamu.edu
Smith, Murphy2 lmsmith@tamu.edu
Kun Wang3

Source:Journal of Strategic Marketing; Jun2010, Vol. 18 Issue 3, p201-221, 21p, 6 Charts


Author Affiliations:
1Department of Marketing, Texas A&M University, 4112 TAMU, College Station, USA.
2Mays Business School, Texas A&M University, College Station, USA.
3Jesse H. Jones School of Business, Texas Southern University, Houston, USA.

ISSN:0965-254X
DOI:10.1080/09652540903537030
Accession Number:51743159

链接无法找到:(