+《国际市场营销学》期末资料 9.9 MB
+00098《国际市场营销学》-复习资料 9.9 MB
+国际市场营销期末资料 2.0 MB
《国际市场营销》考试卷 答案(期末复习材料).pdf 225.0 KB
国际市场营销学复习题答案.pdf 304.0 KB
国际市场营销学名词解释和简答题答案.pdf 333.0 KB
国际市场营销学期末考试题及答案.pdf 314.0 KB
国际市场营销学试卷题(分章打印复习题).pdf 379.0 KB
国际市场营销学试题及答案.pdf 495.0 KB
+国际市场营销学17e中英文对照PPT（凯特奥拉 ）-Cateora-17e-InternationalMarketing-PPT-中英文对照 138.0 MB
170831-IM17-PPT-第01章-国际市场营销的范围和挑战-The Scope and Challenge of International Marketing.pptx 2.9 MB
170831-IM17-PPT-第02章-国际贸易的动态环境-The Dynamic Environment of International Trade.pptx 2.9 MB
170831-IM17-PPT-第03章-历史与地理-文化的基础-History and Geography-The Foundations of Culture.pptx 2.9 MB
170831-IM17-PPT-第04章-全球市场评估中的文化因素-Cultural Dynamics in Assessing Global Markets.pptx 12.6 MB
170831-IM17-PPT-第05章-文化、管理风格和经营方式-Culture, Management Style, and Business Systems.pptx 2.1 MB
170831-IM17-PPT-第06章-政治环境-一个关键问题-The Political Environment-A Critical Concern.pptx 6.0 MB
170831-IM17-PPT-第07章-国际法律环境：遵守游戏规则-The International Legal Environment-Playing By the Rules.pptx 9.9 MB
170831-IM17-PPT-第08章-通过营销调研建立全球视野-Developing a Global Vision through Marketing Research.pptx 11.8 MB
170831-IM17-PPT-第09章-经济发展与美洲-Economic Development and the Americas.pptx 6.2 MB
170831-IM17-PPT-第10章-欧洲、非洲与中东-Europe, Africa, and the Middle East.pptx 4.0 MB
170831-IM17-PPT-第11章-亚太地区-The Asia Pacific Region.pptx 4.2 MB
170831-IM17-PPT-第12章-全球营销管理-计划与组织-Global Marketing Management-Planning and Organization.pptx 11.8 MB
170831-IM17-PPT-第13章-面向消费者的产品和服务-Products and Services for Consumers.pptx 12.1 MB
170831-IM17-PPT-第14章-面向企业的产品和服务-Products and Services for Businesses.pptx 2.4 MB
170831-IM17-PPT-第15章-国际营销渠道-International Marketing Channels.pptx 2.7 MB
170831-IM17-PPT-第16章-整合营销沟通与国际广告-Integrated Marketing Communications and International Advertising.pptx 19.7 MB
170831-IM17-PPT-第17章-人员推销与销售管理-Personal Selling and Sales Management.pptx 6.6 MB
170831-IM17-PPT-第18章-国际市场定价-Pricing for International Markets.pptx 14.1 MB
170831-IM17-PPT-第19章-与国际客户、合作伙伴和政府部门的谈判-Inventive Negotiations with International Customers, Partners, and Regulators.pptx 2.9 MB
+国际营销概论期末资料 4.7 MB
(完整版)国际市场营销学试题及答案.pdf 688.0 KB
国际市场营销学概论题库测试题带答案1-18章全.pdf 1.8 MB
国际市场营销学期末考试试题库.pdf 666.0 KB
国际市场营销学全面精华知识点.pdf 806.0 KB
国际营销试题重点试题和答案.pdf 441.0 KB
国际营销学模拟试卷及答案.pdf 325.0 KB
+论文写作扩展阅读材料 256.0 MB
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Danó, Györgyi-AI meets marketing research Virtual interviewers and the challenges of regional and demographic adoption.pdf 7.3 MB
Erika Graf - International marketing in times of sustainability and digitalization .epub 5.5 MB
Philip R. Cateora, Bruce Money, - International Marketing19th edition.epub 217.0 MB
Ralph Berndt, - International Marketing Management 2023,.pdf 16.4 MB
Solberg Carl Arthur - Strategic International Marketing_ Strategy Development and Implementation ,2nd Edition.pdf 6.7 MB
Tobias Röding - Technology-Oriented Customer Touchpoints in Context of Services in Retailing_ A Differentiated Analysis on Social Pr.pdf 1.6 MB