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科龙电器营销战略若干问题的研究.kdh attachment

0 1578 iwomma2009-2-26 发表 | 最后回复:iwomma2009-2-26

竞争性电信市场的营销战略研究.nh attachment

0 1641 iwomma2009-2-26 发表 | 最后回复:iwomma2009-2-26

方圆广告战 attachment

1 1285 iwomma2009-2-25 发表 | 最后回复:niuniu8172009-2-25

彼德原理 attachment

1 1280 iwomma2009-2-25 发表 | 最后回复:niuniu8172009-2-25

VOLVO轿车中国市场营销战略研究.nh attachment

1 1843 iwomma2009-2-25 发表 | 最后回复:gaoren4202009-2-25

[推荐]STP营销-市场的细分、产品定位--不错的书 attachment

3 2574 grantworld2008-10-28 发表 | 最后回复:grantworld2009-2-25

基站电缆供应商竞争和营销战略比较分析.kdh attachment

0 1589 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

湖南省电力公司市场营销战略.nh attachment

0 1726 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

服务目标市场营销战略.nh attachment

0 1510 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

冰箱产品在中国农村市场的营销战略.nh attachment

0 1648 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Competitive Pricing Behavior in the Auto Market_MkS2001.pdf attachment

0 1558 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Overcoming the Early Entrant Advantage-The Role of Alignable and Nonalignable Di attachment

0 2167 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Deep and Surface Cues-Brand Extension Evaluations by Children and Adults_JCR2002 attachment

0 1886 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Activating Sound and Meaning-The Role of Language Proficiency in Bilingual Consu attachment

0 1557 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Individual Marketing with Imperfect Targetability_MkS2001.pdf attachment

0 1451 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Competitive Coupon Targeting_MkS1995.pdf attachment

0 1550 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Price competition competition and compatibility_MS1995.pdf attachment

0 1450 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Kalman Filter Estimation of New Product Diffusion Models_JMR1997.pdf attachment

0 1844 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Electronic Tickets, Smart Cards, and Online Prepayments-When and How to Advance attachment

0 1873 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Cross-market Network Effect with Asymmetric Customer Loyalty_MkS forthcoming.pdf attachment

0 2208 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

The Influence of Purchase Quantity and Display Format on Consumer Preference for attachment

0 2353 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

On the External Validity of Experiments in Consumer Research_JCR 1982.pdf attachment

0 1776 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Buyers Subjective Perceptions of Price_JMR 1973.pdf attachment

0 1687 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

An Empirical Analysis of Price Endings with Scanner Data_JCR 1997.pdf attachment

0 1771 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

A Reference Price Model of Brand Choice for Frequently Purchased Products_JCR 19 attachment

0 1698 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Understanding Reference-Price Shoppers-A Within- and Cross_Category Analysis_JMR attachment

0 1791 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Product Strategy for Innovators in Markets with Network effects_MkS2004.pdf attachment

0 1422 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Improving Effectiveness of Customer Service in a Cost-Efficient Way.pdf attachment

0 1907 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

An Empirical Investigation of the Spillover Effects of Advertising and Sales Pro attachment

0 1600 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Adaptive Learning and Proactive Customer Relationship Management.pdf attachment

0 1640 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Modeling Online Browsing and Path Analysis Using Clickstream Data_MkS 2004.pdf attachment

0 1710 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

he Acceleration Effect in Forecasting Industrial Shipments_JM1963.pd attachment

0 1460 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

A Heuristic Program for Locating Warehouses_MkS1963.pdf attachment

0 1111 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Measures of perceived risk_MS 99.pdf attachment

0 1343 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Conflict and confidence in consumer judgments_JCR 2003.pdf attachment

0 1669 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Attribute conflict and preference uncertainty_MS 2000.pdf attachment

0 1680 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Perceived Quality_Customer expectation distribution_MS 99 attachment

0 1560 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

Disappointment and Regret_MS 97 attachment

0 1242 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2004_Market Roll-Out and Retailer Adoption for New Brands_Bronnenberg et a attachment

0 1510 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2003_R&D, Marketing, and the Success of Next-Generation Products_Elie Ofe attachment

0 1151 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2003_Fast Polyhedral Adaptive Conjoint Estimation_Toubia et al attachment

0 1512 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2002_How Much Does the Market Value an Improvement in a Product Attribute_Eli attachment

0 1764 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2001_The Category-Demand Effects of Price Promotions_Nijs et al attachment

0 1710 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2001_Individual Marketing with Imperfect Targetability_Chen et a attachment

0 1523 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2001_Electronic Tickets, Smart Cards, and Online Prepayments- When and How to attachment

0 1522 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2000_Wine online Search costs and competition on price, quality, and distribu attachment

0 1431 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2000_Markets for Product Modification Information_Iyer et al attachment

0 1158 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2000_Collaborating to Compete_Amaldoss et al attachment

0 1267 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1999_Bundling Information Goods- Pricing, Profit attachment

0 1621 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1996_Decision-Making Under Uncertainty_Capturing Dynamic Brand Choice Process attachment

0 1239 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1995_the Persistence of Marketing Effects on Sales_Marnik G. DeKimpe et al attachment

0 1668 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1995_the Introduction and Performance of Store Brnads_Jagmohan S. Raju et al attachment

0 1337 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1994_Customer Base Analysis_an Industrial Purchase Process Application_David attachment

0 1200 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1993_The voice of the customer_Griffin Abbie attachment

0 1236 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1993_the Voice of the Customer_Abbie Griffin et al attachment

0 1401 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1993_Modeling multiple sources of heterogeneity in multinomial logit models M attachment

0 1566 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1991_Inverstigating Household Purchase Timing Decisions_a Conditional Hazard attachment

0 1815 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1990_Untangling the Effects of Purchase Reinforcement and Advertising Carryov attachment

0 1675 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1989_Determinants of continuity in conventional industrial channel dyads_Ande attachment

0 1728 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1983_Managing channel profits_Jeuland Abel. attachment

0 1278 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1983_Defensive marketing strategy_Hauser John attachment

0 1184 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2004_Valuing Customers_Sunil Gupta et al attachment

0 1753 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2001_Satisfaction, Repurchase Intent, and Repurchase Behavior Investigating t attachment

0 1489 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_Internet Recommendation Systems_Asim Ansari attachment

0 1450 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_Control Mechanisms and the Relationship Life Cycle Implications for Safe attachment

0 1749 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_Consumer Choice Between Hedonic and Utilitarian Goods_Ravi Dhar attachment

0 1481 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_A Multiple-Layer Model of Market-Oriented Organizational Culture Measure attachment

0 1591 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2002_consumer trust, value, and loyalty in relational exchanges attachment

0 2318 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

M2002_Building Brand Community_James H McAlexander attachment

0 1568 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2001_Some New Thoughts on Conceptualizing Perceived Service Quality A Hierarch attachment

0 1354 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

M2000_Self-Service Technologies-- Understanding Customer attachment

0 1351 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2000_Opportunism in Interfirm Relationships Forms, Outcomes, and Solutions _Ke attachment

0 1525 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2000_on the profitability of long-life customers in a noncontractual setting_w attachment

0 1570 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2000_no pain, no gain, a critical review of the literature on attachment

0 1100 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2000_A Benefit Congruency Framework of Sales Promotion Effectiveness _Pierre C attachment

0 2267 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

价格理论 attachment

1 1166 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

经济学原理 attachment

0 1195 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

经济增长理论 attachment

0 1231 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

业务员培训教材 attachment

0 1220 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

未来时速 attachment

0 1478 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

时尚广告纵览 attachment

0 987 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

广告心理战 attachment

0 1112 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

广告策划家 attachment

1 1317 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

saler_tutorial attachment

0 1056 iwomma2009-2-25 发表 | 最后回复:iwomma2009-2-25

货殖列传

0 3805 iwomma2009-2-24 发表 | 最后回复:iwomma2009-2-24

企业营销四大理念

0 1487 iwomma2009-2-24 发表 | 最后回复:iwomma2009-2-24

哈佛商学院MBA最新案例训练 attachment 女生贴

8 2382 shasishini2008-11-26 发表 | 最后回复:whistle19842009-2-24

那些没有上传的资源全在这里面了-第三部分 attachment

2 1433 qkzz85872009-2-24 发表 | 最后回复:niuniu8172009-2-24

专业广告运作模式 attachment

6 1655 qkzz85872009-2-23 发表 | 最后回复:niuniu8172009-2-24

[原创]汽车货运行业市场结构与经济绩效关系的实证分析 attachment

2 1221 nickdavid2009-2-24 发表 | 最后回复:2828127562009-2-24

总市场潜量的估计方法 attachment

2 1839 qkzz85872009-2-23 发表 | 最后回复:amorroty2009-2-24

[原创]Ford战略分析报告-摩根斯坦利 attachment

0 1267 laurence_zj2009-2-24 发表 | 最后回复:laurence_zj2009-2-24

[原创]奇瑞A5系品牌策略公关传播运作管理提案 attachment

0 11264 laurence_zj2009-2-24 发表 | 最后回复:laurence_zj2009-2-24

[下载]十七个受用终身的营销故事 attachment  ...2

15 4216 justinsky2008-12-3 发表 | 最后回复:iwomma2009-2-24

那些没有上传的资源全在这里面了-第二部分 attachment

0 1664 qkzz85872009-2-24 发表 | 最后回复:qkzz85872009-2-24

组织行销学

1 1308 qkzz85872009-2-23 发表 | 最后回复:qkzz85872009-2-24

走进CRM营销时代

3 1368 qkzz85872009-2-23 发表 | 最后回复:qkzz85872009-2-24

请版主3倍扣我金钱返还,受损者。。。

0 1501 qkzz85872009-2-24 发表 | 最后回复:qkzz85872009-2-24

卓越营销领袖

0 1834 qkzz85872009-2-23 发表 | 最后回复:qkzz85872009-2-23

你有做营销的潜质吗?

1 2176 481633532009-2-23 发表 | 最后回复:iwomma2009-2-23

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