Bayesian Statistics and Marketing

BY Greg Allenby, Rob McCulloch and Peter Rossi

Contents

Chapter 1 Introduction Chapter 2 Bayesian Essentials Chapter 3 MCMC Methods Chapter 4 Unit-Level Models and Discrete Demand Chapter 5 Hierarchical Models for Heterogeneous Units (the following 2 chapters are not completed yet) Chapter 6. Decision Theory and Strategically Determined Covariates Chapter 7. Conclusions

再次感谢hanszhu! 不知道有没有这2本书Bayes and Empirical Bayes Methods for Data Analysis, Second Edition by Bradley P. Carlin, Thomas A. Louis, Bradley Carlin Chapman & Hall/CRC; 2 edition (June 22, 2000) 下面这本书比较老， An Introduction to Bayesian Inference in Econometrics by Zellner, A.John Wiley & Sons. (1971)