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https://www.pearsonhighered.com/program/Schniederjans-Business-Analytics-Principles-Concepts-and-Applications-with-SAS-What-Why-and-How/PGM35210.html
Business Analytics Principles, Concepts, and Applications with SAS- What, Why, and How
Preface xvi
PART I: What Is Business Analytics? 1
Chapter 1: What Is Business Analytics? 3
PART II: Why Is Business Analytics Important? 15
Chapter 2: Why Is Business Analytics Important? 17
Chapter 3: What Resource Considerations Are Important to Support Business Analytics? 29
PART III: How Can Business Analytics Be Applied? 43
Chapter 4: How Do We Align Resources to Support Business Analytics within an Organization? 45
Chapter 5: What Is Descriptive Analytics? 63
Chapter 6: What Is Predictive Analytics? 95
Chapter 7: What Is Prescriptive Analytics? 117
Chapter 8: A Final Business Analytics Case Problem 137
PART IV: Appendixes 161
Appendix A: Statistical Tools 163
Appendix B: Linear Programming 195
Appendix C: Duality and Sensitivity Analysis in Linear Programming 229
Appendix D: Integer Programming 249
Appendix E: Forecasting 257
Appendix F: Simulation 281
Appendix G: Decision Theory 289
Index 321

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