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1. A multi-stage model of word-of-mouth influence through viral marketing By: De Bruyn, Arnaud; Lilien, Gary L.. International Journal of Research in Marketing, Sep2008, Vol. 25 Issue 3, p151-163, 13p; DOI: 10.1016/j.ijresmar.2008.03.004; (AN 33991845)

2. Measuring the impact of positive and negative word of mouth on brand purchase probability By: East, Robert; Hammond, Kathy; Lomax, Wendy. International Journal of Research in Marketing, Sep2008, Vol. 25 Issue 3, p215-224, 10p; DOI: 10.1016/j.ijresmar.2008.04.001; (AN 33991851)

3.Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents By: Okazaki, Shintaro. Psychology & Marketing, Aug2008, Vol. 25 Issue 8, p714-731, 18p; (AN 33164203)

4.Word of mouth as a promotional tool for turbulent markets By: Mason, Roger B.. Journal of Marketing Communications, Jul2008, Vol. 14 Issue 3, p207-224, 18p; DOI: 10.1080/13527260701754258; (AN 32069078)

5.The role of disclosure in organized word-of-mouth marketing programs By: Carl, Walter J.. Journal of Marketing Communications, Jul2008, Vol. 14 Issue 3, p225-241, 17p; DOI: 10.1080/13527260701833839; (AN 32069077)

6.The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry By: Duan, Wenjing; Gu, Bin; Whinston, Andrew B.. Journal of Retailing, Jun2008, Vol. 84 Issue 2, p233-242, 10p; DOI: 10.1016/j.jretai.2008.04.005; (AN 32737074)

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