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AUTOMOTIVE INDUSTRY ANALYSIS 汽车行业分析(34页)

AUTOMOTIVE INDUSTRY ANALYSIS 汽车行业分析(34页)

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ExecutiveSummary1、Chosenindustry:Thisanalysisfocusesontheautomotiveindustry,specifically,large-scalemanufacturersofautomobiles.Theautomotiveindustryisinherentlyinteresting:itismassive,itiscompetitive ...
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Executive Summary
1、Chosen industry:
This analysis focuses on the automotive industry, specifically, large-scale manufacturers of automobiles.
The automotive industry is inherently interesting: it is massive, it is competitive, and it is expected to
undergo major restructuring in the near future due to globalization and decreasing oil reserves. The
analysis team members (we) feel qualified to perform this investigation due to our familiarity with the
industry and our education—several of us have studied and worked on problems associated with
automobile manufacturing and we are all mechanical engineering graduate students.
2、Analysis Methodology:
The report begins with a historical overview of the automotive industry. This is followed by an analysis
of the industry’s structural characteristics using Porter’s 5 Forces Model as a framework, which provides
an understanding of the automotive industry as a whole in its current state. Next, ten representative
companies of varying sizes are analyzed and compared; the chosen companies and selection criteria
follow. General Motors, Ford, and Toyota were chosen because they are the current market leaders.
DaimlerChrysler, Nissan, Volkswagen, and Honda were chosen because of their status as stable
international companies who have been in the automobile business for many years. Hyundai, Maruti
Udyog, and Shanghai Automotive Industry Corp., based in Korea, India, and China, respectively, were
chosen based on their growth potential and their status as relatively new to the industry.
These ten companies are analyzed in terms of their market position, their financial situation, and their
management strategy. Where useful, specific statistics have been incorporated into the analysis
including: market share, return on equity, return on sales, revenues, net expenses, net income, market
value added, number of brands, number of models, debt rating, and debt ratio. The examination of the
industry as a whole and of some of the major players in the industry provides a good framework within
which insightful conclusions can be derived about the current state and future of the automotive industry.
3、Major Findings and Conclusions:
In the conclusions section, we identify and describe attributes of successful companies including:
production efficiency, well-planned cost structures, manageable size, distributed management of brands,
attention to underserved markets, focused strategy, and well-respected brands and products. We then
move from specific company attributes to identifying key trends in the automotive industry as a whole
including: international expansion, conglomeration in mature markets, distributed competition in new
markets, increased environmental regulation, increased energy constraints, and increased operational
efficiency. Using these trends, we predict where the industry is headed and how it will evolve to meet
new challenges.
The report concludes with the recommendation section, which provides a prediction of the near-future
success of each of the analyzed companies. The outlook is not great for any of the four well-established,
Euro-American companies considered in this report: DaimlerChrysler, Ford, General Motors, and
Volkswagen. Of these companies, we conclude that DaimlerChrysler seems to be holding up the best.
The future looks much more promising for the four Asian companies with international market reach that
were studied: Honda, Hyundai, Nissan, and Toyota. Toyota stands out as being best positioned for
success in the near future, while Honda will most likely continue to be successful on a smaller scale. And
although currently successful, it is much more difficult to predict the future success of Maruti Udyog and
Shanghai Automotive Industrial Company. Both companies remain mainly focused on the Indian and
Chinese markets, respectively, and thus lack the geographical diversity that smoothes the market
performance of some of their larger competitors
目录
Table of Contents
Executive Summary .....................................................................................................................................ii
Table of Contents........................................................................................................................................iii
1. Industry Overview...............................................................................................................................1
1.1. History ........................................................................................................................................1
1.2. Porter’s Five Forces Analysis......................................................................................................3
2. Analysis...............................................................................................................................................4
2.1. DaimlerChrysler ..........................................................................................................................4
2.2. Ford.............................................................................................................................................5
2.3. General Motors...........................................................................................................................6
2.4. Honda .........................................................................................................................................7
2.5. Hyundai ......................................................................................................................................7
2.6. Maruti Udyog ..............................................................................................................................8
2.7. Nissan .........................................................................................................................................9
2.8. Shanghai AIC ..............................................................................................................................9
2.9. Toyota.......................................................................................................................................10
2.10. Volkswagen ...............................................................................................................................11
3. Conclusions .......................................................................................................................................12
3.1. Attributes of Successful Companies..........................................................................................12
3.2. General Trends in Direction and Evolution...............................................................................13
4. Recommendations ..............................................................................................................................14
References..................................................................................................................................................16
APPENDIX A: Exhibits ............................................................................................................................20
APPENDIX B: Selected Financial Information.........................................................................................27
APPENDIX C: Porter’s Five Forces..........................................................................................................29
APPENDIX D: Concentration Ratios in US Auto Industry.......................................................................30
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