中国超级市场行业分析 226页深度解析
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Name:SUPERMARKET&HYPERMARKETRETAILINGINCHINA2010:AMARKETANALYSISPublicationdate:May2010Publishedby:AccessAsiaLimitedPDF265页ContentsINTRODUCTION...................................................... ...
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A MARKET ANALYSIS
Publication date: May2010
Published by: Access Asia Limited
PDF 265页
Contents
INTRODUCTION..............................................................................................................1
Report Coverage ............................................................................................................................................................ 1
Abbreviations Used................................ ................................ ................................ ................................ ....................... 1
Other Relevant Reports from Access Asia .............................................................................................................2
Free Online Newsletter and Editorials................................ ................................ ................................ ...................... 2
1 NATIONAL SUPERMARKET RETAIL MARKET...................................................3
1.1 Overview....................................................................................................................................................................3
1.2 Supermarkets: Defining The Potential Market ................................ ................................ ................................ .4
1.2.1 Defining The Potential Market: So, How Big is the Consumer Market?...................................................4
1.2.2 Defining The Potential Market: The Mythical Chinese Middle Class ........................................................4
Table 1.1MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015........5
Table 1.2TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS,
2005/2010/2015 ................................................................................................................................................................ 6
Table 1.3CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL
HOUSEHOLDS, 1995/2000/2005/2010/2015 .............................................................................................................7
1.3 The SupermarketIndustry Significance................................ ................................ ................................ ............9
1.3.1 The Supermarket Industry Significance: Macroeconomic Context ........................................................... 9
Table 1.4RETAIL SALES AS A % OF GDP, 2003-2009 ..................................................................................9
1.3.2 The Supermarket Industry Significance: The Total Value of the Retail Market in China ....................... 9
Table 1.5TOTAL CURRENT VALUE RETAIL SALES, 2000-2009..............................................................10
Table 1.6TOTAL CONSTANT VALUE RETAIL SALES, 2000-2009............................................................11
Table 1.7PER CAPITA CURRENT VALUE RETAIL SALES, 2000-2009...................................................11
1.3.3 The Supermarket Industry Significance: Recent Development in the Domestic Economy (Q4 2009
and Q1 2010) .............................................................................................................................................................11
1.3.4 The Supermarket Industry Significance: The Chinese Government’s Five-point Plan for Domestic
Economic Growth......................................................................................................................................................13
2010: The Year of the “Five Consumptions”....................................................................................................13
Filling Urban Homes With Stuff ..........................................................................................................................14
A Trip to the Countryside.....................................................................................................................................14
The Services Subculture.....................................................................................................................................15
Used and Used Again................................ ................................ ................................ ................................ ..........15
Credit: Like Savings But With A Minus Sign....................................................................................................16
1.3.5 The Supermarket Industry Significance: What Is The Definition of a Supermarket in China?...........16
Nobody Really Knows How Many Shops There Are In China ......................................................................16
Nobody Really Knows How Many Shop Assistants There Are In China................................ .....................17
Problems With Definitions Of Retail Sectors....................................................................................................17
1.3.6 The Supermarket Industry Significance: Total Retail Industry Above the Government Statistics
Threshold....................................................................................................................................................................18
Table 1.8TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD,
2003-2009..................................................................................................................................................................19
1.3.7 The Supermarket Industry Significance: The Total Retail Industry.........................................................19
Table 1.9THE TOTAL RETAIL INDUSTRY STRUCTURE, 2003-2009........................................................20
1.3.8 The Supermarket Industry Significance: Supermarket Significance Within the Total Food Retail
Industry .......................................................................................................................................................................20
Table 1.10SUPERMARKET SIGNIFICANCE WITHIN THE TOTAL FOOD RETAIL INDUSTRY, 2002-
2008.............................................................................................................................................................20
1.4 Supermarket Industry Overall Structure.........................................................................................................21
1.4.1 Supermarket Industry Overall Structure: Above the Official Benchmark...............................................21
Table 1.11SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR
CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009............................21
Table 1.12SUPERMARKET AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORES
ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2003-2009...........................................................21
Table 1.13SUPERMARKET AVERAGE OUTLET SALES FOR CHAIN STORES ABOVE THE
GOVERNMENT STATISTICAL THRESHOLD, 2003-2009...................................................................................22
Table 1.14SUPERMARKET AVERAGE OUTLET NET PROFITS FOR CHAIN STORES ABOVE THE
GOVERNMENT STATISTICAL THRESHOLD, 2003-2009...................................................................................22
1.4.2 Supermarket Industry Overall Structure: The Official Benchmark & Beyond........................................22
Table 1.15SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR 。。。
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