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"Improving The Impact Of Cause-Related Donation Exchanges Through Message Framing: A Conceptual Perspective“; Neel Das, Anthony H. Kerr; Journal of Applied Business Research; Vol. 25, No. 2(2009).


Dahl, W.D., Lavack, A.M. (1995), "Cause-related marketing: impact of size of corporate donation and size of cause-related promotion on consumer perceptions and participation", in Stewart, D.W., Vilcassim, N.J. (Eds),American Marketing Association, Chicago, IL, 1995 AMA Winter Educators' Conference, pp.477-81.


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关键词：英文论文 营销学 Perceptions perspective Association 论文 英文 营销学

Holmes, John H.;  Kilbane, Christopher J.  "Cause-Related Marketing: Selected Effects of Price and Charitable Donations" . Journal of Nonprofit & Public Sector Marketing, 1993, 1 (4), pg.67-83.