第3版Managerial Economics and Strategy

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第3版Managerial Economics and Strategy
作者：Jeffrey M. Perloff, James A. Brander
出版时间：2019年(Copyright 2020)
内容简介：Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they’ve learned in the text and class to their decision-making in the real world.
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