20110613 Follow Me 34

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The Milan-based luxury-goods company has prepared its listing for many years, however it finally abandoned its born place and chose Hong Kong as its initial public offering market. From this case we can clearly find out that the world is putting Asia in a more important place especially China. According to a report published by CLSA this year, China's demand for luxury goods last year was 15% of the total world's retail revenue, and that number will be 44% in 2020. Because of the continuous growing of Chinese's incomes, China may pass Japan in 3 years to become the second largest luxury-goods consuming country, then become No.1 in 2020.

There are at least two benefits for Prada SpA listing in Hong Kong. First, the high valuation," The maker of Church’s shoes has forecast first-half profit growth of at least 46 percent as it opens more stores in Asia", the investors in China has watched the long waiting line before the high-end goods stores and they fully understand the growing market story here. Second, the raising of its prestige, Prada and other luxury goods company's listing in Asia could be the free advertisements, which will help them to boost their sales.

Compared with the recent falling of the Chinese companies listed in the U.S., Prada's choice is quite right and its stock price won't fall in these years because the company's properties and the intention for its listing is totally different.
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都想上市圈钱啊，可怜的股民

it is a large cake,every one wants to share it,can we make it ?

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The high IPO price indicates the market considers the growth of wealthy Chinese people will support the performance of luxury goods manufacturers like Prada

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China may become the world’s third-largest luxury market in five years，but at  other hand,most people are still run for their live.What a damn country it is !

6 6  thanks for sharing

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forgive me. these days are too busy with the final examinations.
waiting to read

Chinese  rich is really rich.

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go on~

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Foreigners know clearly what our nation's character is…one of the largest country in the world,the bigest market , most of the people love to show off no matter he is really wealthy...
Foreigners just care the money they earn,goverment merely care their promotion, the rich are enjoying their show off ,and nobody try to fill the tremendous gap between wealthy and poor....