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Stock and mutual fund investors are optimistic about the growth demand for luxury goods in China, and a number of global luxury companies try to float stock in Hong Kong, expecting to promote and enhance image rather than to raise fund alone. The Fullgoal Global Top-Level Consumption Goods Stock Fund has been set up to invest in the global consumer luxury industry. China’s annual growth of luxury market revenues is expected to be larger than that of general consumer market, 25% to 12% comparatively.
Data from different sources have different forecasts on Chinese luxury market. World Luxury Association says that China is the world’s fasted-growing luxury market and will overtake Japan as the globe’s largest market for luxury consumer goods in 2012. Other market data says the value of the global luxury goods market will double, exceeding 350 billion euro over the next decade, in part due to China’s contribution. Some statistics attribute the expected luxury sales growth to the growing number of the Chinese riches, per capita income and consumer habits. The expanding middle class in China is to provide strong supports for the growth of luxury market.
In the sluggish time period of global markets, the performance of luxury stocks listed on the New York exchange rose to a record high, attracting Fullgoal’s investment through China’s QDII program. Individuals are enthusiastic in participating in the Fullgoal fund, which enjoys a marked advantage of P/E ratio of luxury goods companies at about 18 compared with other relatively low P/E companies between 9 to 10. Luxury investing has risks, but it is unlikely to suffer long in face of natural disaster or financial crisis. Luxury goods companies benefit from limited competition, strong pricing power and less impact caused by increasing labor and raw materials costs.
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