C.K. Coolidge, Inc. (A)

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【案例名称】C.K. Coolidge, Inc. (A)

【作者】John S. Hammond, Donald L. Wallace

【页数】12

【格式】PDF

【语言】英语

【出版日期】1993年11月17日

【修订日期】1996年6月26日

【学科】谈判 (Negotiation)

【案例编号】894017-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/894017-PDF-ENG

【简介】

Coolidge (CKC), a chemical manufacturer, is being sued for patent infringement. Plaintiffs are the patent holder and its sole licensee, who is also a CKC competitor. An analyst at CKC has done breakeven decision analysis from CKC's perspective, balancing going to court with settling out of court, but no analysis has been done for the plaintiffs.

【学习目标】

To introduce the key concepts of negotiation analysis. Shows the importance of good prenegotiation analysis and of understanding the other side.

【涉及课题】

Breakeven analysis; Competition; Decision analysis; Decision theory; Legal aspects of business; Negotiation; Patents

【背景】

    * Geographic: United States
    * Industry: Chemicals
    * Industry: Pharmaceuticals
    * Company Revenue: $30 million sales
    * Event Year Begin: 1993
    * Event Year End: 1993

【下载】

http://www.mbabbs.com/thread-276-1-1.html

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