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Not all customers can be profitable, 20% of customers are
being let your profits become negative! We must try to reduce
the harm your customers. This is not alarmist, some
professional market research agencies through investigation,
discovered the true situation. Survey results show that truly
make significant profits of enterprises, only 20% of the
customers, but there is a 20% profit so they will not only fail to
bring about business losses, and this loss of the remaining
60% of customers need to make up for. Many corporate
managers do not understand this, resulting in some
enterprises, a high income, but very little profit or even losses.
Managers may be surprised that any one customer I can not
put less than the purchase price of goods sold to him, how
could a negative profit? However, a careful think about,
purchase price is the total cost? Clearly not. Managers will say,
I am a consolidated gross margin calculation, the price will
certainly be higher than the average cost. Now the problem
arises, that is, ‘average’ this term.
Everyone knows that is impossible for us to all the goods set
a uniform margin, on the contrary, in order to promote and
Accidental injury to your customers.pdf
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