书籍Advertising Management Concepts, Theories, Research and Trends (2024)英文版

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

书籍Advertising Management: Concepts, Theories, Research and Trends (2024)

作者： Manukonda Rabindranath, Aradhana Kumari Singh

出版时间：2024

出版社：Palgrave Macmillan

内容简介：This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.

格式：PDF

Advertising Management Concepts, Theories, Research and Trends (2024).pdf (5.06 MB, 需要: 10 个论坛币)

2024-1-13 22:52:26 上传

需要: 10 个论坛币  [购买]

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏2 回帖

关键词：Advertising Management Managemen Theories Research