复旦大学2020
教材:
McGraw-Hill/Irwin
International Marketing 14/e
国际市场营销学I n t e r n a t i o n a l M a r k e t i n g 1 4 t h E d i t i o n
P h i l i p R. C a t e o r a
M a r y C. G i l l y
J o h n L . G r a h a m
2.ppt6.ppt
6-可口可乐和百事可乐学会如何在印度进行竞争答案.doc
2-pre东亚经济共同体:梦想还是现实?.pptx
6-pre国际营销的政治风险讲稿.doc
6-可口可乐和百事可乐学会如何在印度进行竞争.doc
16,17.ppt
3、4、5.ppt
6-pre国际营销的政治风险.ppt
18.ppt
3、4、5-欧洲迪士尼乐园差强人意--巴黎迪士尼乐园情况有所好转.doc
11.ppt14.ppt
14-The Internet and International Marketing.pdf
16、17-耐克广告案例.docx
16、17-耐克问题.docx
12.ppt
12-country equity and country branding problems and prospects.pdf
12-country as brand and product and beyond a place marketing and brand management perspective.pdf
1.ppt
11-SKF Rolling Bearings.pdf
1-Are Domestic and International Marketing Dissimilar.pdf
1-Knowledge development in international marketing.pdf