[size=44.000000pt]Key StrategyTools
[size=22.000000pt]The 88 tools for every managerto build a winning strategy
Vaughan Evans
[size=18.000000pt]Praise for [size=18.000000pt]Key Strategy Tools
[size=9.000000pt]‘This [size=10.000000pt]is a super [size=9.000000pt]useful toolkit for any strategist! Not only does it explain each toolclearly and concisely, but it also gives guidance how and when to use them and whatto be wary of. It will become an invaluable companion to any executive striving todevelop a winning strategy for their organisation.’
COSTAS MARKIDES, PROFESSOR OF STRATEGY AND ENTREPRENEURSHIP, LONDONBUSINESS SCHOOL
[size=9.000000pt]‘I wish I had thought of the idea for this book. Or could have done it so well! Theselection of topics is excellent, the commentary astute, and the explanations simpleand engaging. Perfect for reading on a plane or browsing at home.’
RICHARD KOCH, ENTREPRENEUR; CO-FOUNDER, L.E.K. CONSULTING; AUTHOR OFTHE 80/20 PRINCIPLE
[size=9.000000pt]‘A really practical guide to strategy development. All the relevant tools are explained in
[size=9.000000pt]detail, but highlighting the essential ones is a master stroke that will save endless hours!’
ADRIAN BEECROFT, CHAIRMAN, DAWN CAPITAL; FORMER SENIOR MANAGING PARTNER,APAX PARTNERS
[size=9.000000pt]‘A comprehensive inventory of the tools and analytical frameworks of strategy. Thekey value of this book is the guidance it offers on how to apply these tools - and thisis rooted in Vaughan Evans’ deep experience of working with them.’
ROBERT M. GRANT, ENI PROFESSOR OF STRATEGIC MANAGEMENT, BOCCONIUNIVERSITY, MILAN; AUTHOR OF THE MARKET LEADING STRATEGY TEXTBOOK FORBUSINESS SCHOOL STUDENTS, [size=8.000000pt]CONTEMPORARY STRATEGIC ANALYSIS[size=8.000000pt], NOW IN ITS10[size=6.000000pt]TH [size=8.000000pt]EDITION
[size=9.000000pt]‘Everything you need from a tool kit; comprehensive, practical and high added value.’
MIKE GARLAND, CHAIRMAN, C5 HOLDINGS; FORMER PARTNER AND HEAD OFPORTFOLIO GROUP, PERMIRA ADVISERS LLP
[size=9.000000pt]‘This is the new edition I longed for – I find it immensely helpful as a resource tooffer executive education students every bit as much as MBAs. A very practical anddelightfully pithy approach to strategy making, it offers a fabulous compendium ofthe major strategy tools, woven into a no-nonsense, step-by-step strategy process.It provides elegantly succinct explanations with enormously broad coverage to givea real “map of the terrain”.’
MARCUS ALEXANDER, ADJUNCT PROFESSOR OF STRATEGY AND ENTREPRENEURSHIP,LONDON BUSINESS SCHOOL
[size=9.000000pt]‘A broad yet accessible explanation of the range of strategy tools actually used bybusinesses. Whether you are an experienced strategy specialist or newer to the field,you will find this an invaluable guide.’
ROBERT SAMUELSON, COO, ZEGONA COMMUNICATIONS; FORMER EXECUTIVEDIRECTOR GROUP STRATEGY, VIRGIN MEDIA[size=22.000000pt]