英文教材 战略管理：建立持续竞争优势（概念与案例）第16版 弗雷德·戴维

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases
Fred R. DavidForest R. David
Published by Pearson (February 8, 2016)
David, Forest R._ David, Fred R - Strategic Management_ A Competitive Advantage .pdf (22.6 MB, 需要: 7 个论坛币)

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Strategic Management: A Competitive Advantage Approach, Concepts (16th Edition) Fred R. DavidForest ...
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MBA战略管理：建立持续竞争优势（第17版）中文PPT.zip (22.33 MB, 需要: 1 个论坛币)

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中文教材17版配套课件
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Table of contents
PART 1: Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) 


PART 2: Strategy Formulation
2. The Business Vision and Mission 
3. The External Assessment 
4. The Internal Assessment 
5. Strategies in Action 
6. Strategy Analysis and Choice 


PART 3: Strategy Implementation
7. Implementing Strategies: Management, Operations, and Human Resources Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues


PART 4: Strategy Evaluation
9. Strategy Review, Evaluation, and Control 


PART 5: Key Strategic-Management Topics 
10. Business Ethics, Social Responsibility, and Environmental Sustainability 
11. Global and International Issues 


PART 6: Strategic-Management Case Analysis 
How to Prepare and Present a Case Analysis

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关键词：竞争优势 英文教材 战略管理 弗雷德 Implementing

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