战略市场营销 marketing strategy 英文原版 PPT tutorial questions & answers

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战略市场营销
marketing strategy 6edition：a decision-focused approach
Orville C. Walker, Jr. John W. Mulllins Harper W.Boyd,Jr.
Ch1~Ch12
Discussion questions and answers (tutorial resources)

Chapter 1-Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2- Corporate Strategy Decisions and Their Marketing Implications
Chapter 3- Business Strategies and Their Marketing Implications
Chapter 4- Understanding Market Opportunities
Chapter 5-Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 6-Targeting Attractive Market Segments
Chapter 7- Differentiation and Positioning
Chapter 8-Marketing Strategies for New Market Entries
Chapter 9-Strategies for Growth Markets
Chapter 10-Strategies for Mature and Declining  Markets
Chapter 11-Marketing Strategies for the New Economy
Chapter 12- Organizing and Planning for Effective Implementation


原版ppt.rar (26.78 MB, 需要: 2 个论坛币) 本附件包括：

• Chapter 1.ppt
• Chapter 2.ppt
• Chapter 3.ppt
• Chapter 4.ppt
• Chapter 5.ppt
• Chapter 6.ppt
• Chapter 7.ppt
• Chapter 8.ppt
• Chapter 9.ppt
• Chapter 10.ppt
• Chapter 11.ppt
• Chapter 12.ppt

2011-10-5 15:33:44 上传

战略市场营销 marketing strategy PPT tutorial questions&answers
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关键词：questions Marketing Tutorial question Strategy 市场营销 英文原版PPT marketing 战略 tutorial

不错不错。。。

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