发帖
雷达卡
Background
项目背景
In 2019,
based on category insights,
we identified “Celebration & Gifting”
as a potential space
to further drive growth of the brand.
2
Job to be done
项目目标
-Get(Who)：
Gift Buyers & Receivers in ST&C moments, who believes that alcoholic beverages help to enhance their ST&C moments.
-To do (WHAT)：
Choose 1664 instead of other wine & spirits as gift and share with all because it's a premium & tasteful choice for gathering.
-By (HOW)：
Launching the ...
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