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Author(s): Harald Øverby, Jan Arild Audestad
Series: Classroom Companion: Business
Publisher: Springer,
Year: 2021
ISBN: 3030782360,9783030782368
技术的创新和发展为基于数字商品和服务的经济奠定了基础——数字经济。本书邀请学生和从业者深入了解社交媒体、加密货币、众包甚至在线游戏等技术创新对当今商业格局的影响。了解数字经济可用的各种商业模式，包括比特币、Spotify、维基百科、魔兽世界、Facebook 和 Airbnb 使用的商业模式。
本书详细介绍了数字平流层中当代经济学的演变，并强调了构成数字经济学领域的复杂生态系统。带有案例研究的基础文本还充斥着关于历史上塑造市场的各种技术创新的轶事。作者提供了几个对分析至关重要的模型和工具，以及允许读者反思、分析和应用每章中介绍的知识和工具的活动。
Description:
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services―the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
(Classroom Companion_ Business) Harald Øverby, Jan Arild Audestad - Intro.pdf
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