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茅台酒已成奢侈品？ Moutai: not for the masses
英国《金融时报》 帕提•沃德米尔 报道

It takes courage to suggest a ban on official tippling of Moutai – China’s most luxurious liquor – right before Chinese New Year. This is the season of official banquets, ahead of a week-long public holiday to celebrate the lunar new year, or spring festival.	在中国农历新年前建议禁止公款消费茅台是需要勇气的。现在距离春节还有一周时间，正是各种公务宴请的“旺季”。茅台是中国最昂贵的白酒。
But this is also the week when a Shanghai legislator suggested prohibiting moutai at such banquets, in response to public criticism.	但也是在这周，为回应公众的批评，上海市一位人大代表建议，公款消费不准喝茅台酒。
Shen Haixiong, a deputy to the Shanghai Municipal People’s Congress (aka legislature), says drinking the stuff at an official banquet is “an abuse of public funds”. The fact that Shen is also editor in chief of Xinhua news agency’s Shanghai branch makes the suggestion even more unusual, since journalists the world over are seldom famed for their teetotal tendencies.	上海市人大代表慎海雄表示，在公务宴请上喝茅台酒是“浪费公共资金的行为”。慎海雄还是新华社上海分社社长的事实，更使得该提议显得不同寻常，因为全世界的记者中，很少有人因主张禁酒而出名。
Shen is playing to the peanut gallery with this one: among rich Chinese, Moutai has never been more popular (and costly). Recently the Hurun Report, chronicle of all things wealthy in China, rated Moutai as the only Chinese brand in the top ten most popular gift brands preferred by mainland millionaires.	慎海雄用下面这句话迎合了大众：在中国富人群体当中，茅台酒的受欢迎程度（和价格）从未像今天这样高。在《胡润百富》(Hurun Report)最近评出的“十大最受富豪青睐的送礼品牌”中，茅台是唯一入选的中国品牌。《胡润百富》对中国各种各样的财富进行排名。
“Gift-giving is an essential part of Chinese culture,” Rupert Hoogewerf of the Hurun Report told a news conference in Beijing on Wednesday. “The money spent on gifts is staggering compared with the West.”	《胡润百富》的编撰者胡润(Rupert Hoogewerf)周三在北京举行的记者会上表示：“送礼是中国文化的重要组成部分。与西方相比，中国人花在礼品上的钱是惊人的。”
But for Shen, that just makes things worse: “as far as I know, the government is prohibited from luxury consumption,” he said, adding that Moutai prices are out of control. According to China Daily, a bottle of 53 per cent proof Flying Moutai – the brand’s bestseller – costs Rmb2,100 ($332), up from Rmb200 in 2000. As a result, Moutai expects full-year profit to jump 65 per cent in 2011, according to China Securities News.	但在慎海雄看来，这只会使情况变得更糟：“据我所知，ZF不得采购奢侈品。”他补充称，茅台酒价格已经失控。根据《中国日报》(China Daily)的报道，目前，市面上最畅销的53度“飞天茅台”每瓶售价为2100元人民币（合332美元），而2000年售价仅为200元。《中国证券报》(China Securities News)报道，茅台公司预计2011年全年净利润增长65%。
Hardly surprisingly, Shen’s proposal was not universally welcomed – even by netizens, one of whom asked whether Bordeaux should also be banned.	并非人人赞成慎海雄的提议——甚至网民也是如此——这并不令人意外。一位网民质问道，是否也应禁止波尔多葡萄酒。
“A dinner should not exceed four courses and one soup. But there is no clear legislation on specific standards of official receptions. It leaves room for luxury consumption, which has triggered a growing public outcry,” said Zhu Lijia, of the Chinese Academy of Governance. “But prohibiting drinking Moutai cannot solve the problem.”	中国国家行政学院(Chinese Academy of Governance)教授竹立家表示：“公务宴请不应超过四菜一汤的标准，但法律没有明确规定公务接待的具体标准。这就为奢侈品消费留下了空间，从而日益引起公众的不满。但不准喝茅台不可能解决这个问题。”
Statistics from the Ministry of Finance showed 60 ministries and institutions spent more than Rmb3bn on government vehicles, receptions and overseas trips in 2010, but this does not include many ministries, government departments and local governments, China Daily said.	《中国日报》报道称，中国财政部的统计数据显示，2010年，中国60个部委在公务用车、公款招待和公务考察上的总支出超过了30亿元人民币，但这还不包括其它许多部委、ZF部门和地方ZF的三公支出。
	译者/何黎

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