新媒体与总统大选

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最近遇到一到有关新媒体在美国中通大选中的应用问题，现将问题贴出如下，望大神解答哦。
PROBLEM A: Who Moved the Presidential Candidate's Cheese?
New media is rapidly becoming an important part of a presidential candidate's media strategy. The use of the new media by most of the candidates had been unprecedentedly frequent and overwhelming in 2008 American president election cycle. It is most believed that U.S President Barack Obama, who had massively used new media as one of his campaign strategies, not only won the election, but also drawn the world's attention and gained himself the reputation as a "Internet President".
Requirement 1: Model the effectiveness of the New media for president election.
Requirement 2:Verify your model.
Requirement 3: Suggestion for the presidential candidate.
这类问题一般都有什么方法或者模型啊，我在网上查了很多资料，中文文献都是侧重于感性研究，几乎没有严谨的数学模型来建模研究的，外文文献也找了一下没有发现有价值的参考资料。。。

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关键词：新媒体 presidential Requirement Residential ectiveness important president becoming campaign 新媒体

涉及到社交网站大数据的分析上。有分析的，但是否告诉你，则是另外的问题了。