The New Strategic Brand Management

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Textbook:The New Strategic Brand Management: Advanced Insights and Strategic Thinking,5th Edition
Author(s): Jean-Noel Kapferer

Course Description:

This course is for MBA programs,The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.
The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Explaining the latest techniques used by companies worldwide.



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