15页 pdf
2006-01-12 杭州网间信息技术有限公司
目 录
1. 引言...........................................................................................................................................3
1.1主要观点.....................................................................................................................................3
1.2定义..............................................................................................................................................3
1.3参考资料.....................................................................................................................................3
2. 彩铃市场分析............................................................................................................................3
2.1科技产品的生命周期理论......................................................................................................5
2.2 2005.7以后的全国彩铃市场...............................................................................................5
2.3 2005.7到2005.12浙江联通的炫铃收入一枝独秀.....................................................6
2.4 成也资费败也资费.................................................................................................................7
3.精细营销与病毒营销............................................................................................................7
3.1用户定制渠道的细分...............................................................................................................9
3.2用户喜好的细分......................................................................................................................10
3.3销售机会的挖掘......................................................................................................................10
3.5传播成本的降低......................................................................................................................12
4. 杭州网间彩铃精细营销平台介绍................................................................................12
4.1平台拓扑图................................................................................................................................12
4.2半年经营业绩分析..................................................................................................................13
4.3关键指标每天提高一点点....................................................................................................14
4.3营销平台的核心-数据统计和营销措施的生成...........................................................14
4.4平台架构的特点......................................................................................................................15