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BrandImpact
Media Planning

Rex Briggs
Millward Brown Interactive
June 1999
Proving Ad Effectiveness is Crucial
Association of National Advertisers (ANA) report on Internet advertising68% cited “no proof of ROI” as the main barrier to more online ad spending58% say their is a lack of reliable and accurate ad measurement.Most online ad efforts by ANA members are branding oriented74% of them count on their companies’ branding budget for online ad dollars, up 12% from last year
Source: May ...

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关键词：planning Impact brand Media 奥美广告