20120914 Follow Me 491: Apple unveils iPhone 5

夏目贵志 发表于 2012-9-14 10:46
Not that consumers are irrational per se, it's becuase consumers are fed with inaccurate informati ...

IPhone is not just a smart phone. Apple is selling it as a luxurious product and the brand itself is worthy much more than the phone.

xrym 发表于 2012-9-14 20:59
IPhone is not just a smart phone. Apple is selling it as a luxurious product and the brand itself  ...

It depends how you want to define consumers' utility function. Intangible stuff like the value of a brand may not (perhaps should not?) enter their utility function at all -- if all else held constant (i.e., quality, service, etc.).

夏目贵志 发表于 2012-9-14 21:51
It depends how you want to define consumers' utility function. Intangible stuff like the value of  ...

Those intangible stuff sure works it way. The logo is very popular especially among youngsters and I think that is one of reason why many people want to have apple products.