求助The Impact of Online Brand Community Type on Consumer's Community

【作者(必填)】Doohwang Lee, Hyuk Soo Kim, and Jung Kyu Kim

【文题(必填)】The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

【年份(必填)】2010

【全文链接或数据库名称(选填)】http://online.liebertpub.com/doi/abs/10.1089/cyber.2009.0397

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The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

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